Cookware supplier All-Clad Metalcrafters is celebrating its 50th anniversary by curating a series of activities, partnerships and chef collaborations.
Beginning in February, the cookware supplier will celebrate passionate cooks with virtual events, exciting new innovations and giveaways.
Consumers will have the opportunity to explore kitchens across America from the comfort of their own homes and learn about some of the nation’s favorite regional dishes from chef ambassadors, while they share the history of the dishes and their significance to American food culture.
All-Clad will also host live-streamed events throughout the year on Instagram. Featured will be some of the most influential culinary names as they showcase the brand’s latest product innovations, as well as share more about the brand’s commitment to craftsmanship and professional and home cooks.
“We’re excited to celebrate this milestone and honor all the home cooks and professional chefs who have helped build our brand over the last 50 years,” said Dan Taylor, CEO of All-Clad Metalcrafters. “All-Clad’s heritage is deeply rooted in the union between metalcraft and cooking, and 2021 will be the year we reflect on the brand’s rich history while showcasing where we are heading in the future.”
The brand’s history began in 1971 when metallurgist and avid home cook John Ulam decided to combine his two passions of metal bonding and cooking to create cookware that bonded together layers of stainless steel and aluminum. These new bonded pots and pans cooked food more evenly were easy to clean, didn’t alter flavors, and didn’t tarnish or warp.
“Clad” cookware was born and All-Clad was officially established in 1971 with the opening of its first factory in Canonsburg, Pa. As one of the largest hubs of American steel and aluminum industries, the region is unmatched when it comes to metal fabrication technology and its metalworkers are among the most skilled in the world.
For 2021, the company has created two new and innovative cookware lines, each with passionate cooks in mind:
D3 Everyday – Exclusively on all-clad.com, the D3 Everyday cookware line combines its proven tri-ply performance with features most requested by experienced All-Clad cooks, including 30% more generous skillet surfaces and shared lids.
FusionTec – Now available on all-clad.com and at Williams-Sonoma, FusionTec is the latest in cookware innovation, which combines the durable steel core of All-Clad cookware with a natural ceramic exterior, to create a long-lasting set that looks beautiful on the dinner table.