Amazon Prime Day To Kick-Off October 13

Amazon, Prime Day

Amazon has made it official; Prime Day will return for a two-day event on October 13 and 14. 

The two-day shopping will offer savings and deep discounts on more than one million deals across every category. Prime Day kicks off at midnight Pacific Time on Tuesday, October 13, and runs through Wednesday, October 14.

Amazon is also increasing its commitment to small business selling partners by designing Prime Day to support them with our biggest small business promotion yet. 


Now through October 12, the e-commerce giant will offer Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses in Amazon’s store. Visit to start shopping collections in the U.S based on product category, business location, and owner profiles.

Amazon will spend more than $100 million on new promotional activities to help small businesses around the world increase their sales and reach new customers. This has been a challenging year for many small businesses, and selling in the company’s stores has enabled hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis and beyond.

“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes – and to have more time to spend with their families and friends throughout the season.”