Bacardi Aims To Spice Up The Rum Segment

Bacardi
Bacardi's Spiced Rum.

Bacardi is returning to the spiced rum segment with the relaunch of Bacardi Spiced. 

Originally launched in 2011 under the Oakheart label, Bacardi Spiced is aged in specially selected charred American Oak barrels to impart a hint of smokiness, then shaped through a secret blend of charcoals and finished by adding a secret blend of spices. 

With the help of the oak barrels, the rum delivers essence of bourbon or brandy while paired with notes of vanilla, almond and fruitiness, yielding a smooth and flavorful liquid for consumers.

“As the leader in the rum category with more than 158 years in the business, Bacardi is ready to re-stake its claim in the spiced rum segment,” said Lisa Pfenning, vice president, Bacardi for North America. “Consumers consistently turn to Bacardi for the latest in rum trends, and the spiced segment is no different. We’ve watched this category closely in recent years and see it as a massive opportunity for the brand, so we’re very excited for consumers to trade up the competition for Bacardi Spiced.”

Enjoyed in a Spiced & Cola, Spiced & Ginger and Spiced & Pineapple cocktail, Bacardi Spiced is offered for a suggested retail price of $12.99 (750ml) and can be delivered at home via Drizly, Instacart and Minibar. It will also be available at liquor stores nationwide.

Spiced & Cola 
Ingredients:
2 parts Bacardi Spiced Rum
4 parts cola
Method: Fill a highball glass with cubed ice. Pour in the BACARDÍ Spiced Rum, followed by the chilled cola. Give it all a gentle stir. Garnish with a lime wedge.

Spiced & Ginger
Ingredients:
2 parts Bacardi Spiced Rum
4 parts ginger ale
Method: Fill a highball glass with cubed ice. Pour in the Bacardi Spiced Rum, followed by the ginger ale. Give it all a gentle stir. Garnish with a lime wedge.

Spiced & Pineapple
Ingredients:
2 parts Bacardi Spiced Rum
4 parts pineapple juice
Method: Fill a highball or Tiki glass with cubed or crushed ice. Pour in the Barcardi Spiced Rum, followed by the pineapple juice. Give it all a gentle stir. Garnish with a pineapple wedge and a pineapple leaf.