Consumers looking to update the countertop appliances and other cooking tools in their kitchens can now check out Drew Barrymore’s Beautiful Kitchenware line at their local Walmart store.
Several weeks after the debut of the new collection on Walmart.com, Barrymore’s line developed with kitchenware suppliers Made by Gather and Lifetime Brands is live and in person at the nation’s largest retailer.
With Barrymore driving the design elements of the new collection, the Beautiful line features contemporary colors and modern silhouettes with innovative touchscreen technology.
The collection early on has proven popular with consumers. The line’s air fryer in sage green sold out online in less than 24 hours and more recently the 12-piece knife set in white icing was also a sellout.
The color palette of the Beautiful line includes blueberry pie, oyster grey, black sesame, sage green and white icing with signature gold accents.
Read Kitchenware Today’s interview with Shae Hong, Made by Gather CEO, about the development of the Beautiful line.