To meet the demands of college students and their parents dealing with the current day realities of COVID-19, Bed Bath & Beyond has launched its College from Home shopping experience.
The thrust of the new concept is to assist those college students staying at home this fall to redesign their childhood bedrooms as remote learning spaces.
Bed Bath & Beyond is providing expert tips for reimagining workspace at home while also teaming with Decorist to offer an online interior design service.
With concerns over COVID-19, many colleges and universities are opting for virtual college courses this fall. The result is that many students who were expecting to live on campus in dormitories will instead stay at home.
“Whether studying at home or on campus, we know this fall won’t bring the typical college experience every student looks forward to,” said Joe Hartsig, executive vice president and chief merchandising officer of Bed Bath & Beyond. “College from Home brings the dorm experience to life for students by showcasing essential product solutions, paired with design inspiration to turn their childhood bedrooms and workspaces into functional spaces for remote learning.”
The design team at Decorist created three room examples to help inspire students to create authentic spaces, including:
- Chill Camp Vibes: a natural and rustic vibe, with muted colors and outdoorsy elements for a camping-out feel
- Low-Key Bohemian: bright and cozy, with vintage-inspired pieces and cool modern touches
- Modern Glam: pink and gold with plenty of plush, fluffy accents that come together for a mature, chic look
Cindy Davis, Bed Bath & Beyond’s executive vice president and chief brand officer and president of Decorist, said a recent survey of college students conducted by the retailer found that about 7 in 10 feel decorating their dorm and the decor they choose is an expression of self.
“They need design guidance and inspiration to create a conducive space — whether they’re living at home or on campus,” she said. “With that in mind, and along with insights from current students, we designed these spaces to set students up for academic success, as well as to be cozy, comfortable, and personal.”
For college this season, students and parents can take advantage of many services, including Bed Bath & Beyond’s newly introduced 2-hour Buy-Online-Pickup-In-Store (BOPIS) and contactless Curbside Pickup services, to make the college shopping experience as safe and secure as possible.
A newly created Healthy Living assortment also offers essentials for those students returning to campus living, including face masks, thermometers, and cleaning supplies.