Bed Bath & Beyond New Hires Aim To Enhance Digital Operations

Bed Bath & Beyond, Tritton

Bed Bath & Beyond has added two retail veterans to its executive team in an effort to further enhance its digital operations.

The home specialty retailer named Jill Pavlovich as senior vice president, Digital Commerce and Jake Griffith as vice president, Product Management, effective April 4. 

Both will report to Rafeh Masood, Bed Bath & Beyond’s executive vice president and chief digital offer.


Pavlovich will be responsible for delivering ongoing improvements to the digital shopping experience, a key feature of the company’s omni-always growth strategy. She will lead digital merchandising and operations to elevate the customer experience. 

Griffith will be responsible for developing new digital capabilities for Bed Bath & Beyond, overseeing the stages of the product lifecycle to create a seamless experience across the customer’s digital journey from discovery to post-purchase. He will also help improve the speed and execution of key growth initiatives to create innovative and highly engaging end-to-end digital experiences.

“Our omni-always strategy is delivering rapid growth in our $3 billion digital business, so we’re delighted to strengthen our team with the appointment of Jill and Jake who will bring industry-leading omnichannel retail expertise,” Masood said. 

Pavlovich joins Bed Bath & Beyond with more than 15 years in omnichannel merchandising. She was most recently general manager and head of Exclusive Brands and Merchandising at Wayfair. While at Wayfair, she was responsible for developing and launching more than 90 exclusive brands to grow the product portfolio and drive revenue. 

Prior, she held leadership roles overseeing merchandising at Perry Ellis International, Dana-co, Natori, Warnaco, and Calvin Klein.

Griffith brings more than 15 years of strategic retail experience and will join the Bed Bath & Beyond from Walmart, where he held numerous leadership roles, most recently as the General Manager for Sports & Fitness. He previously worked at Amazon where he held numerous roles overseeing business strategy for various portfolios during his tenure.