Bobby Flay, Green Pan Team On Cookware Launch

    Bobby Flay, GreenPan, Williams Sonoma
    GreenPan's Premiere cookware collection.

    Food Network star Bobby Flay is partnering with cookware supplier GreenPan to relaunch the company’s Premiere collection that will be sold exclusively at Williams Sonoma beginning in January.

    GreenPan’s Premiere collection features a Diamond Advanced ceramic, healthy nonstick coating that is free from PFAS, PFOA, lead and cadmium. Each piece is infused with layers of diamonds for a high-level of heat transfer and durability that allows the surface of all items to stand up to metal utensils.


    Additionally, the Premiere collection is made of tri-ply stainless steel with wrapped rims to prevent dents and chipping. Silhouette rivets create a seamless easy to cook and clean cooking surface. Plus, each piece is heat resistant up to 600 degrees and designed to go from stove to oven to tabletop. The entire collection is dishwasher safe. 

    Bobby Flay, Williams Sonoma, GreenPan
    Bobby Flay

    “Bobby Flay is legendary in the culinary world and the ultimate chef to celebrate at-home cooking,” said Jacob Maurer, CEO, Americas, The Cookware Company, Inc., GreenPan’s parent company. “We could not be more thrilled to be working with him.”

    Flay said GreenPan’s Premiere collection has become his favorite non-stick cookware that he uses regularly at home. 

    “The Diamond Advanced technology is the most non-stick, durable and healthy surface I have ever used in a pan,” Flay said. “It is the first nonstick pan that I can sear anything in. It is also great for delicate foods like eggs and omelets. It performs like stainless to get that sear and holds the heat similar to cast iron.”

    “We could not be more excited about the partnership and year ahead,” added Ryan Ross, president of Williams Sonoma. “Our team is passionate about providing our customers best-in-class products that are available only at Williams Sonoma. GreenPan Premiere has quickly become a customer favorite. We look forward to our customers experiencing how Bobby Flay uses GreenPan in his home by sharing his recipes and inspiring cooking videos all year long.”

    The GreenPan Premiere Cookware Collection includes a 3-Quart Covered Saucepan ($119.95), 8-inch Fry Pan ($89.95), 10-inch  Fry Pan ($99.95), 12-inch Fry Pan with Lid ($129.95), 12-inch Wok with Lid ($129.95), Round Grill Pan ($99.95), 4-Quart Covered Sauté Pan with Helper Handle ($139.95), 8-inch and 10-inch Frypan set ($99.95) and 10-inch and 12-inch Frypan Set ($129.95).

    Set configurations also available include a 4-Piece Saucepan Set that features a 1.5-Quart Saucepan with Lid, 3- Quart Saucepan with Lid ($149.95); an 11-piece set: 9.5-inch and 12-inch Fry Pans, 1.5-quart and 3-quart Saucepans and lids, 3-quart and 6-quart Sauté Pans with Lids, and a Stainless-steel Steamer ($499.95); and a 15-Piece Set that includes 8-inch and 10-inch Fry Pans, 11-inch Round Grill Pan, 12-inch Covered Fry Pan, 12-inch Wok with Lid, 1 1/2-Quart and 3-Quart Saucepans with Lids, 3-Quart Sauté Pan with Lid, 6-Quart Stockpot with Lid, and Stainless-steel Steamer Insert (fits 6-Quart Stockpot) ($699.95).