Bradshaw Home is expanding its kitchenware product assortment with the acquisition of Architec Housewares.
Known for its unique collection of products that are designed to solve everyday challenges in the kitchen, Architec brings to Bradshaw five unique brands:
- Architec: the flagship line of innovative, colorful food prep products
- Ecosmart: housewares made from unique, eco-friendly materials
- Homegrown Gourment: to prepare better-tasting farm to table food
- Madeira: premium giftable housewares for the love of cooking
- TSP: Totally Sweet Products for the baking and decorating enthusiast
“Coming together with Architec Housewares adds another dimension to our portfolio,” said Robert Michelson, president of Bradshaw Home. “We now have the opportunity to use our extensive resources to partner with the original ideas that have been the hallmark of this company. We see the possibilities as being endless.”
Architect President Jenna Sellers Miller, who co-founded the company with her mother, will be joining Bradshaw in the company’s product development and brand marketing team headed by company Vice-President Tom Barber.
“We’re excited to welcome Jenna to our team,” said Barber. “She brings an amazing amount of experience that we can rely on to help us navigate new categories in kitchenware.”
Sellers Miller founded Architec in 1999 and eventually oversaw its Housewares division when it was formed in 2000. She also served as a member of the International Housewares Association Board of Directors from 2011 to 2014.
“We’ve always had our eye on the future including creating many industry firsts and never-seen-before materials, concepts and unique functions,” Sellers Miller said. “Under the Bradshaw umbrella of brands, our future is brighter than ever and I’m pinching myself that I will be joining the Bradshaw team which means I’ll get to take part in their future success.”
Under the Bradshaw Home umbrella, the company offers a broad assortment of kitchenware and cleaning products under a host of brands. They include GoodCook, T-Fal, AirBake, Emeril Lagasse, Butler, Evercare, Mr. Clean, Dawn, Casabella, CleanOnes, Clorox, Liquid-Plumr and Black+Decker.