Browne Group To Develop Betty Crocker-Branded Kitchenware

    Betty Crocker, Browne Group
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    Kitchenware supplier Browne Group has partnered with Betty Crocker to develop a new collection of kitchen items designed for today’s makers. 

    According to the company, the new Betty Crocker line will offer modern-day makers products showcasing “a broad selection of items showcasing updated designs at a high quality.” The line is scheduled to debut at the 2022 Inspired Home Show in Chicago.

    “We are thrilled to be partnering with Betty Crocker on this exciting project,” said Debbie Povia, national sales manager, Retail USA, for Browne. “This iconic brand is getting an updated look and her new products will focus on the key needs of today’s makers. The collection is centered around the design, quality and usability demanded by today’s consumers.”

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    News of the new partnership comes as the Betty Crocker brand celebrates its 100th anniversary

    The new line from Browne will initially include bakeware and various baking accessories. Additional products in the pipeline will include cookware and other kitchen items. Browne currently carries products under the Cuisipro, Berard and Kitchen Grip brands.