The Container Store Teams With Marie Kondo

The Container Store, Marie Kondo
Marie Kondo

The Container Store is adding some celebrity to its home organization assortment with the forthcoming launch of a collection by Marie Kondo.

Featuring more than 100 sustainably sourced products, The Container Store x KonMari line is designed to “inspire a tidy and joyful home.” The assortment will be available at The Container Store locations and online in January.

Kondo is known as a “tidying expert,” New York Times bestselling author and star of the popular Netflix series Tidying Up.

“When Tidying Up premiered in 2019 and consumers immediately connected decluttering and organization with The Container Store, we knew that there was an opportunity to create something special with Marie,” said Melissa Reiff, chairwoman, CEO and president of The Container Store. “We have always developed smart and space-saving solutions and cannot wait to introduce this thoughtful and beautifully designed collection of products to our customers.”

According to officials with the storage and organization specialty retailer, the collection unites the storage and organization expertise of The Container Store with the tidy and joyful ethos of Kondo. The line is designed using premium materials including bamboo, ceramic, recycled fiberboard and wood certified by the Forest Stewardship Council

Specifics on the types of products that will be included in the line were not immediately available.

“When I was looking to develop products, I wanted a sustainable line that would spark joy and deliver the versatility and expertise The Container Store is famous for,” said Kondo. “I am so proud of what we have created together and thrilled that we were able to infuse aspects of my Japanese heritage into the collaboration.”

The new line from Kondo is the latest high profile addition for The Container Store. Over the summer, the retailer teamed with The Home Edit on the launch of a collection of mostly kitchen organization products. Items in the line range from pantry products such as cereal and pasta containers to lazy susans and stacking bins.