Crockpot Looks To Help Consumers Slow Down

    Crockpot, slow cooker
    A Crockpot slow cooker.

    Best known for its assortment of slow cookers, Crockpot is celebrating National Slow Cooking Month by teaming up with popular lifestyle influencers.

    As part of the brand’s “Slowing Down” campaign, Crockpot is teaming up with family and lifestyle influencers Sopha Rush and Tiffany Davidson. The duo will show Crockpot slow cooker lovers and fans how to slow down and take the stress out of cooking with a slow cooker.

    “At the heart of the Crockpot brand is the desire to bring people together with love through moments, memories, and meals – and that requires slowing down, especially after the year we’ve had,” said Chris Robins, CEO of the Appliances & Cookware business unit at Newell Brands, the parent company of Crockpot. “Slow cooking is the perfect way to take the stress out of cooking, which leaves you with more time to hit that reset button and focus on your priorities—including more quality time with the ones you love.”

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    With a focus on helping Americans slow down, Crockpot also released the result of a survey to see if people are using their time at home to slow down or find ways to pick up the pace. 

    Conducted by OnePoll, a survey of more than 2,000 Americans – split by those who identify as moving slowly, versus those who identify as doing things quickly – uncovered key personality differences among the two groups. 

    Those who take their time more likely to consider themselves introverts, while those who move quickly identified most commonly as ambiverts. 

    The survey also shows an important commonality that brings these two groups together — cooking — with 71% of respondents saying they use food and cooking to connect with people, and 44% consider cooking one of their favorite hobbies.  

    The data also revealed:  

    • Respondents are also improving their cooking skills (67%), with those who take their time more likely to agree their kitchen skills have improved during 2020 (71% vs. 55%).
    • Those surveyed from both groups prefer connecting in small, intimate gatherings (49%), versus seeing friends in a larger setting (24%).
    • Those who take their time were also more likely to report thriving under pressure, at 71% vs. 58%.