Delish Teams With Dash To Debut Kitchenware Line

    Delish by Dash
    The new Delish by Dash stand mixer.

    Food media site Delish and kitchenware supplier Dash have joined forces to create a new line of cookware and appliances under the Delish by Dash brand.

    The debutant in the line is a stand mixer offered in five colors; light blue, black, red, green and orange with a price of $79.99. The mixer is equipped with five speeds and includes two beaters and two dough hooks. The beaters release with the touch of a button and the bowl is removable for easy cleanup. 

    “When we launched Delish, our mission was to make cooking easy and fun,” said Joanna Saltz, editorial director for Delish. “And our products are the perfect extension of that strategy—they’re packed with personality and are so simple to use. Plus, they make any kitchen feel like a party.”

    Offering 350-watts of power, the stand mixer is equipped with a 3.5-quart stainless steel bowl with a lever on the base that allows the bowl to be moved from side-to-side. The new stand mixer is available at byDash.com and on Amazon.

    Included with the stand mixer is a booklet of top-rated recipes, along with some of the Delish food editors’ favorite dessert recipes from their second cookbook, Insane Sweets.

    “We’re thrilled to partner with Delish and engage with an even wider audience of home cooks through this innovative new kitchen line,” said Evan Dash, StoreBound founder and CEO. “We’ve created the products to appeal to passionate and adventurous foodies who’ve come to trust Delish as an authority on recipes and cooking.”

    The partnership is the latest in a series of major events involving Dash’s parent company, StoreBound. In July, the company was acquired by Groupe SEB, the parent company of several notable kitchenware brands including All-Clad, Krups and T-Fal. 

    Additionally, StoreBound has worked with celebrity chef Geoffrey Zakarian to develop a cookware assortment sold under the chef’s name.