Best known for its upscale coffeemakers, De’Longhi has launched its first global marketing campaign that features actor Brad Pitt.
“We believe Brad Pitt is the perfect ambassador to tell the world about the De’Longhi Brand’s spirit: bold and international, and at the same time sophisticated and elegant, sensitive to sustainability issues, and also a lover of art and design,” said Massimo Garavaglia, CEO of the De’Longhi Group.
The initial television commercials feature Pitt purchasing his favorite coffee beans from a local shop. Using his De’Longhi brewer, the actor shows how a cappuccino can be made at home with the touch of a button.
More recently, Pitt’s fellow actor and co-star in the Ocean’s Eleven franchise George Clooney for many years served as a spokesperson for Nespresso. Additional tennis great Roger Federer has been a brand ambassador for Jura.
And those old enough will recall Yankees’ legend Joe DiMaggio appearing in commercials for Mr. Coffee beginning in the mid-1970s.