In 2020, Patricia Nash celebrated her company’s 10th anniversary as a designer of fashion accessories for men and women.
The popularity of her products and the multitude of suggestions for new items featuring her designs from loyal customers has inspired Nash to look beyond the fashion categories most familiar to her.
She is now seeking opportunities to bring her designs to a host of categories including housewares, tableware and drinkware.
“The motivation behind the move to look for partners is that I can’t do it all myself,” Nash told Kitchenware Today. “We continue to grow and have become one of the top designer brands in leather handbags and women have become very passionate about our designs. They are asking us to expand into other product categories.”
Passionate fans of Nash have offered a host of product suggestions for her designs that include scarves, umbrellas and even tablecloths.
Although Nash has yet to make a splash in the world of home products, she feels her company’s archives of upwards of 300 patterns would provide inspiration to designers in a variety of categories.
Notable Patricia Nash design elements feature vegetable-tanned full-grain leather, the iconic signature map with a nod to world travel, collectible romantic prints, artisan tooling and mastery of vintage-inspired collections, which will be visible throughout the brand extensions.
“I really could see my designs on beautiful porcelain or bone china,” she said, referring to possible landing spots in tableware. “Products that offer an old-world clay baked look or something that you would find along the Amalfi coast would also work well.”
She feels the time is right to expand her brand and designs into new categories and has heard from retail customers that they are looking for new collections and brands for key departments throughout their stores, including home.
“I recently had a conversation with a vice president at Macy’s who told me their home department is waiting to see who the next Martha Stewart will be,” she said.
While Nash and her unique patterns she describes as vintage old-world craftsmanship for today’s woman may be new to home product suppliers, she is no stranger to some of the nation’s largest retailers. Her company currently sells to an impressive roster that includes Macy’s, Dillard’s, Belk, QVC and HSN among others.