Drew Barrymore’s Beautiful Kitchenware Launches At Walmart

    Drew Barrymore Beautiful
    Drew Barrymore's Beautiful collection is now at Walmart.

    Drew Barrymore’s Beautiful kitchenware collection that includes small appliances, cookware and kitchen tools is now available at Walmart.

    Following a sneak peek of the line’s Sage Green appliances on St. Patrick’s Day, shoppers looking to update their kitchenware are able to choose from more than 150 products.

    Items in the line range in price from $3.44 for measuring spoons to $129 for an air fryer toaster oven. A majority of the products in Beautiful are priced at less than $100. The assortment’s color palette includes sage green, blueberry pie, oyster grey, white icing, and black sesame with signature gold accents.


    Beautiful is now available at Walmart.com/beauitful and exclusively at Walmart stores nationwide on April 19.

    “We’re on a mission to make everyone’s life more beautiful through cooking,” said Barrymore, Beautiful’s co-founder and creative director. “With my long-standing relationship with Walmart, I knew they were the perfect partner to bring this vision to life. It’s an act of love to make something that brings people together and lights them up. I hope this collection inspires others to make more beautiful moments in the kitchen– together.”

    Kitchen electrics supplier Made by Gather and Lifetime Brands partnered to create an assortment of countertop appliances, cookware, kitchen tools, gadgets and cutlery that appeal to the masses while maintaining an affordable price point, officials from both companies said.

    “The designs, colors and performance of our products are unlike anything on the market right now, and we look forward to seeing these products add elegance and beauty to kitchens across the country,” said Shae Hong, Made by Gather founder and CEO.

    Dan Siegel, President of Lifetime Brands, added, “We’ve truly enjoyed working with Drew and Made by Gather on the launch of Beautiful, and share the same passions about design, functionality and color. We’ve taken Drew’s vision and translated it into kitchen tools, gadgets, and cutlery that perfectly complement the small appliances.”

    The Beautiful launch collection includes:

    • 6-quart Touchscreen Air Fryer ($89): Air fry, roast, reheat or dehydrate your favorite meals with thoughtfully designed, sleek touch-activated illumination. Preheats food up to 50% faster than a traditional oven with a five-pound food capacity ideal for serving five to seven people. 
    • 1.7-liter One-Touch Electric Kettle ($39.96): Boil seven cups of water in under seven minutes, Complete with four one-touch preset programs for white, green, oolong and black teas so every cup is brewed to perfection.
    • 2 Slice Touchscreen Toaster ($39.96): Features seven shade browning control with convenient preset buttons, including Bagel, Frozen and Reheat. Complete with an LED countdown and extra-wide, self-adjusting slots that fit a variety of breads and bagels.
    • 6 Slice Touchscreen Air Fryer Toaster Oven ($129): Features 11 preset functions, including convection and air fry, with adjustable temperature up to 450 degrees Fahrenheit. Perfect for families or small parties, the 24-liter capacity feeds five to seven people and fits a 12″ pizza or six slices of bread.
    • High-Performance Touchscreen Blender ($59): Provides a powerful one-horsepower motor and seven functions for crushing ice and blending fresh or frozen fruits and vegetables in seconds. Complete with auto-clean functionality and removable, dishwasher-safe parts.
    • 14 Cup Programmable Touchscreen Coffee Maker ($59): Brew 14 cups of extra hot coffee without compromising flavor in under 14 minutes, with three customizable options: Regular, Gourmet and Bold. Easy to use and dishwasher safe with a soft-glow display that illuminates only when needed. Programmable up to 24 hours in advance.
    • Cookware ($19.97 – $99.97): Crafted with a signature diecast, double-riveted gold handles and a durable, scratch-resistant three-layer nonstick coating that is safe for use with metal utensils. Most of the collection is dishwasher safe and all pieces are compatible with any stovetop, including induction. The curated collection features a 6-quart Enameled Cast Iron Dutch Oven, 7-quart Covered Jumbo Cooker, 11-inch Square Griddle Pan, 12-inch Fry Pan, 11-inch Stir Fry Pan, 13-inch Covered Fry Pan, 8-quart One-Pot, and both a 2-piece Fry Pan and 10-piece Cookware set.
    • Cooks Tools ($3.44 – $24.97): An assortment of everyday cooking essentials featuring soft, modern silhouettes and signature gold accents. The collection features a spatula, whisk, peeler, basting brush, can openers, pizza cutter, solid and slotted spoons and turners, strainer, measuring cups and spoons, rolling pin, colander, cookie dough scoop, ice cream scoop, spoon rest, winged corkscrew, kitchen scissors, and mixing bowls.
    • Cutlery ($11.97 – $59.00): High-performance knives and shears designed with signature gold accents, white forged handles and crafted to maintain their sharp edges use after use. The Beautiful cutlery collection includes a 12-Piece Cutlery Block Set, 3-Piece Chef Knife Set, 4-Piece Steak Knife Set, 2-Piece All-Purpose Shear Set, and 7-inch Signature Knife.