Drinkworks Serves Up New Home Beverage Makers

    Drinkworks
    Drinkworks introduces a new Home Bar appliance.
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    Drinkworks is tapping into the continued strong demand for home beverage makers with the launch of its Home Bar Classic unit. 

    In time for those who will be entertaining during the holidays or in need of a gift, the new unit offers an elevated drinking experience and a variety of bar-quality cocktails consumers expect from Drinkworks, but with a smaller footprint. 

    Nathaniel Davis, CEO of Drinkworks, said the company’s Home Bar Classic was developed after listening to its customers and identifying opportunities within the category.

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    “Consumers are increasingly seeking more elevated, yet convenient, at-home drinking and entertaining experiences,” he said. “The proposition of convenience, variety and quality at the push of a button resonated long before the pandemic, and we’re seeing consumers make intentional investments in the home as at-home drinking trends continue to accelerate.”

    With minimal setup time required, Home Bar Classic is ready to serve more than 40 bar-quality cocktails at the push of a button. Its compact design allows for portability and the flexibility to fit almost anywhere — from the kitchen counter to the bar top, to the outdoor patio.

    Also new is Home Bar Pro. The premium offering in the Drinkworks appliance portfolio, the unit features a more comprehensive push-of-a-button cocktail experience with built-in water refrigeration to deliver a perfectly chilled cocktail.

    Drinkworks Pods contain all the ingredients needed for a bar-quality cocktail — even the alcohol — and each custom recipe is crafted, tested and perfected by in-house mixologists and scientists.

    The new Drinkworks Home Bar Classic ($299.99) is now available nationwide for pre-order exclusively on Drinkworks.com, and orders will start shipping in November. The Drinkworks Home Bar Pro ($349.99) is also available for purchase on Drinkworks.com, as well as through select e-commerce and brick & mortar retailers. 

    Drinkworks, a joint venture between Anheuser-Busch and Keurig Dr Pepper. The new items are the company’s first new appliance since its original Home Bar model debuted in 2017.