The combined business will distribute products for the home through more than 100,000 retail doors and key e-commerce platforms worldwide.
“Partnering with Joie adds another dimension for us in creating and innovating functional products for the home,” said Ivan Stein, CEO of Evriholder. “We are excited to partner with the MSC team and we will use our combined innovation, resources, and infrastructure to create and design lots of fun and functional products for the home.”
Harold and Ryan Abrams, co-presidents of MSC, said the merger will allow the company to jointly innovate new products under the Joie and Evriholder brands.
Evriholder was founded in 1995 and offers an assortment of kitchen, cleaning, pet, storage, and health & beauty products. The company’s stable of brands includes Kitchen Spaces, Bamboo Naturals, Simply Served, Sophisticlean, FURemover and Spongeables.
MSC’s Joie brand features two distinct lines, Essential and Novelty.