Founded in 1954 by Ted and Martha Nierenberg, Danks is often credited with bringing Scandinavian design to the United States. Food52 said it plans to revitalize and relaunch the tableware brand.
“It’s a dream to be acquiring this legendary brand,” said Amanda Hesser, Founder and CEO of Food52. “Like many design lovers, I’ve collected Dansk for decades, and it will be an honor — not to mention great fun — for us to re-imagine this line. We hope to carry on Dansk’s tradition of highlighting the work of exceptional designers and creating products that are passed down from generation to generation.”
Food52 is no stranger to the world of kitchenware. In October of 2020, the company placed its Five Two by Food52 collection at Nordstrom. The line includes cookware, cutlery, kitchen tools, glassware, dinnerware and kitchen linens.
Food52 said it plans to make Dansk a mainstay of modern living known around the world. In addition to the designs already available in its shop, Food52 will re-imagine the line: revitalizing the core heritage products, relaunching items from the extensive archives, and developing new Dansk designs, including the classics made with updated materials and limited-edition collections by top international designers.
“Dansk’s iconic designs are an exciting addition to our portfolio of owned brands and serve as a perfect complement to our community-sourced brand Five Two as well as others that are currently in incubation,” said Warwick Blunt, vice president of Commerce for Food52.
In the coming months, Food52 will assume all Dansk sales channels and relationships and will explore the brand’s history and archival designs as it works toward the relaunch, debuting the first remastered releases.
Leading the Dansk revival is the branding strategist Christine Muhlke. The founder of Bureau X food consultancy and the xtine newsletter, Muhlke has more than two decades of experience and connections in the food, fashion, culture, and design worlds thanks to her work as executive editor of bon appétit and food editor of The New York Times Magazine.
Food52 will launch an Instagram campaign on @danskhomedesign inviting its community into the design process, asking followers to share images of their own Dansk pieces and input on which designs to revive and collaborators to work with.