In recent years, kitchenware supplier Galanz Americas has worked to overhaul its assortment adding several multifunctional countertop appliances.
Building on that effort, the company is now offering a series of new cookbooks for select appliances to assist home cooks and get the most out of the many features included on the latest Galanz items.
David Geyer, director of marketing and brand management with Galanz Americas, said there were several motivating factors that drove the creation of the new cookbooks.
“We want our consumers to use all the features of our multifunctional appliances so the recipes provide great meal options,” he told Kitchenware Today. “Whenever I share how many different meals you can cook with our appliances, people get really excited.”
Galanz’s foray into recipe development is focused on four items; the 0.9 Air Fry Microwave, French Door Air Fry toaster oven, SpeedWave countertop oven and ToastWave countertop oven.
ToastWave is a 4-in-1 multifunctional appliance: a combination microwave, toaster oven, air fryer and convection oven. SpeedWave is a 3-in-1 multifunctional appliance: a combination microwave, convection oven and air fryer which also includes combi-speed cooking.
The 0.9 Air Fry Microwave is also a 3-in-1 multifunctional appliance that includes a microwave, convection oven, and air fryer in a smaller 0.9 Cu. Ft. appliance. The French Door Toaster Oven with TotalFry 360 has unique soft-close French doors that is offered in stainless steel and retro colors including Milkshake White, Bebop Blue and Hot Rod Red.
“These are our flagship products and the multifunctionality of the appliances makes it very important for us to provide recipes to our customers,” Geyer said.
Galanz product managers worked with a leading culinary agency to create the recipes for each appliance. The company will not be selling the recipes separately but offering them as an added value. Additionally, Galanz will share recipes on its website, through its social media channels and through its customer service center.
“Our plan is to include an announcement in our packages so that customers can learn about the recipes,” Geyer said. “We plan to use these recipes to engage with influencers to reach out to their followers and communities. We also plan to continue to add new recipes and to create exciting videos in the future.”
The effort by Galanz to develop a series of cookbooks continues a trend seen in recent years by kitchenware suppliers who have used proprietary recipe development to further engage with consumers. Recipes today are included with many countertop appliances, shared on social media and used as a tool to tap into those who share their cooking experiences online.
“Recipes also show off all the functions of our appliances and they also show exactly how to use our products,” Geyer said. “For the inexperienced cook, recipes provide a step-by-step tutorial to make amazing food designed for that specific product. Our recipes have been fine-tuned to the cooking performance of each device.”