The well-known consumable brands of the Kraft Heinz Company will soon appear on a variety of kitchenware products.
G&S Metal Products and Kraft Heinz are partnering on a new assortment of bakeware, kitchen gadgets and kitchen essentials that will focus on brands such as Kraft, Cool Whip, Heinz, Jet-Puffed, Philadelphia, Stove Top, Planters, Mr. Peanut, Jell-O, Kraft Mac & Cheese, Kraft Singles, Kool-Aid and Velveeta. All products will be produced by G&S Metal.
According to a press release announcing the deal, the product designs will give consumers the tools they need when creating a variety of dishes at home.
Company officials said the products will launch later this year, but no specific timeframe was offered. Additionally, it was not immediately known where the products would be offered for sale.
The initiative by Kraft Heinz to license its brands was first announced in the fall of 2019, and the company teamed with Brand Central, a Los Angeles-based licensing agency. At that time, Brand Central said it would work to develop a portfolio of licensed products for Kraft Heinz across a variety of merchandise categories.