Kitchenware supplier Hestan Culinary has promoted Pamela Stafford as the company’s managing director. She had previously served as director of the cookware supplier she co-founded with Stanley Cheng, founder and CEO of Hestan.
In her new and expanded role, Stafford will oversee all global sales and marketing for the fast-growing brand.
Since joining Hestan in 2016, Stafford has spearheaded all key facets of building a new brand, including brand strategy, product development, retail partnerships, website development, operations, sales, and marketing.
She also created and introduced in 2019 “Cookware Concierge,” a first-ever high touch service connecting consumers to cookware experts.
“Pamela’s expertise in sales and marketing for premium housewares brands — and her true passion and dedication to Hestan and all that our company stands for — have contributed greatly to the steady growth and rising acclaim for our best in class cookware,” said Cheng. “Under Pamela’s leadership, I have full confidence that we’ll be seeing more impressive growth and achievements in the U.S. and worldwide.”