Hestan Names Stafford Managing Director

Pamela Stafford

Kitchenware supplier Hestan Culinary has promoted Pamela Stafford as the company’s managing director. She had previously served as director of the cookware supplier she co-founded with Stanley Cheng, founder and CEO of Hestan. 

In her new and expanded role, Stafford will oversee all global sales and marketing for the fast-growing brand.  

Since joining Hestan in 2016, Stafford has spearheaded all key facets of building a new brand, including brand strategy, product development, retail partnerships, website development, operations, sales, and marketing. 


Following Hestan’s launch of its NanoBond cookware collection in 2017, Stafford has also overseen the debut of its ProBond and CopperBond lines. 

She also created and introduced in 2019 “Cookware Concierge,” a first-ever high touch service connecting consumers to cookware experts.

“Pamela’s expertise in sales and marketing for premium housewares brands — and her true passion and dedication to Hestan and all that our company stands for — have contributed greatly to the steady growth and rising acclaim for our best in class cookware,” said Cheng. “Under Pamela’s  leadership, I have full confidence that we’ll be seeing more impressive growth and achievements in the U.S. and worldwide.”