Home Chef Offering Non-Meat Substitutes For Home Meal Kits

Home Chef

Meal kit delivery company Home Chef and Impossible Foods are collaborating on the “Customize It” program that allows consumers to swap out animal-based proteins for the plant-based Impossible Burger.

The Impossible Burger will be offered in a 12-ounce package of ground meat. It cooks, tastes and sizzles like ground beef, and can be easily substituted in any recipe that otherwise calls for ground beef from cows. 

In a home usage study conducted on behalf of Impossible Foods, 70% of consumers who cooked with Impossible Burger thought the taste was comparable to or better than ground beef and 77% thought it sizzled like ground beef.

Home Chef’s “Customize It” feature allows customers more flexibility by offering the option to swap, upgrade and double up on proteins, add protein to vegetarian meals and choose how many servings of each recipe.

“With the launch of Impossible, we are providing our customers more ways to enjoy our weekly recipes and be on the forefront of the trend towards eating more plant-based foods,” said Pat Vihtelic, Home Chef’s CEO and Founder.

A selection of recipes that will offer the Impossible Burger customization includes: Basil Pesto Ground Beef Lettuce Wraps with red peppers; Cheese Tortellini with Spicy Pork Ragout & Parmesan 15-minute meal; Chipotle BBQ Cheddar Turkey Meatballs; French Onion-Crusted Beef Meatloaf with Peas & Peppers Oven-Ready meal; Hawaiian Turkey Burger with Sriracha-roasted sweet potatoes; Mushroom and Swiss Beef Cavatappi with Bacon & Green Onions 15-minute meal; Pork Tacos and Chili Lime Slaw Oven-Ready meal; Stroganoff Pork Meatballs with Potatoes & Peas Oven-Ready meal; Vietnamese Pork Meatballs in butter lettuce cups; and more.