Home Cooking Drives Q1 Sales At Spectrum Brands

    Grill, George Foreman, Spectrum Brands
    George Foreman Copper Indoor Grill.

    Consumers staying home and sharpening their cooking skills have been a boon to Spectrum Brands, the parent company of Black + Decker and George Foreman-branded kitchen appliances.

    Driven in part by the strong growth of home cooking products, company-wide first quarter sales at Spectrum Brands were up 31.4% to $1.145 billion. Sales in the home & personal care division, which includes cooking and beverage appliances, were $378.5, up 17.5%.

    During an investor conference call, Spectrum Chairman and CEO David Maura said, “ We are better positioned today than we have ever been to drive demand as a home essentials company with customers needing and desiring our brands and products more than ever.”


    He continued, “Our first-quarter performance reflects another quarter of wins as the investments in consumer insights, innovation and marketing repel our brands and products to new heights.”

    Randy Lewis, Spectrum’s chief operating officer, said the company continues to see growth opportunities with products in categories including cooking, food preparation and breakfast.

    “We see strong growth from air toaster ovens from the Black + Decker brand and our investments in the George Foreman smokeless grill continue to pay strong dividends,” he added.

    In recent years, Spectrum has continued to expand its assortment of Black + Decker and George Foreman kitchen electrics, which include food and beverage preparation appliances. 

    Most notably, it has expanded its Foreman line to include smokeless indoor grills, new grills with interchangeable plates and even outdoor barbecue-style grills that can be used by those living in apartments or condos.