Instant Brands Enters Air Purifier Category

    Instant Brands
    Instant Brand's has debuted a line of air purifiers.

    The Instant brand is expanding beyond the kitchen with its entry into the home environment category as the Instant Air Purifier line has been unveiled. 

    According to Instant Brands, the new air purification line includes products that have been independently lab-tested to remove 99.9% of the SARS-CoV-2 virus that causes COVID-19. 

    Plasma ion technology works with an advanced 3-in-1 filtration system made of a HEPA-13 filter, a carbon filter layer to help reduce unpleasant odors, and an antimicrobial coating to prevent bacterial growth on the filter and filter degradation. 


    The air purifier is Air Cleaner Certification Verified by the Association of Home Appliance Manufacturers (AHAM) to achieve cleaner air in minutes. 

    “As one of the world’s most trusted household appliance brands, we felt a deep responsibility to help solve for a major concern facing our customers as the pandemic surged,” said Ben Gadbois, CEO and president of Instant Brands. “We knew that a new normal was going to emerge where air quality would matter more than ever. So, over the past year, our teams engineered a revolutionary innovation to improve air quality while still offering an affordable solution for homes, workspaces, dorm rooms or wherever our Instant families need us.”

    The Instant Air Purifier comes in three models, each designed for different room sizes and available in charcoal and pearl colors. 

    Key features include an intelligent sensor that continuously monitors air quality and automatically adjusts the fan speed for cleaner air faster. It also automatically transitions to energy-saving mode when air quality is good for 30 minutes and to maximum fan speed when air quality is poor.

    An intuitive display indicates air quality by color while filter replacement alerts help users maintain optimal product functionality.

    A smart light automatically transitions the device from day to night mode by turning the display panel off and reducing power to a whisper-quiet noise level.

    The range of Instant Air Purifiers, priced from $129.99 to $239.99, is now exclusively available on Amazon and Instant Home.  It soon will be available at several other national retailers in the upcoming weeks.