iRobot has long been known for its assortment of robotic vacuums, but now is taking a more traditional approach with its newest cleaning tool.
The company’s H1 handheld vacuum is designed to clean hard-to-reach areas above the floor that include couches, curtains and stairs.
“We have always believed that the future of vacuuming is a Roomba robot and a cordless vacuum for hard-to-reach places,” said Colin Angle, chairman and CEO of iRobot. “The H1 handheld vacuum complements our existing product lineup by offering customers a premium iRobot solution for cleaning beyond the floor.”
The new vacuum includes three specialized accessories: a motorized upholstery tool, a crevice tool and a 2-in-1 combination tool for quick dusting anywhere.
Additionally, the unit’s adjustable power setting provides strong suction to clean up heavier messes and a lower suction option for daily touchups and longer run time. A dual filtration system that includes a high-efficiency exhaust filter helps keep pollen and dust trapped.
The H1 handheld vacuum is available for purchase in the U.S. ($249.99) on www.irobot.com.
iRobot also reported progress in its efforts to offer new services that provide customers with greater purchase protection and flexibility, such as its Protect and Protect+ extended warranties, and positive early test results from iRobot Select, its robot-as-a-service membership program.
The company’s direct-to-consumer sales more than doubled in the fourth quarter and generated 11% of total 2020 revenue while the company continued to enjoy strong demand from major retailers. During the prior year, iRobot’s connected customer base grew more than 80% to 9.7 million.
“We’ve been delighted with the frequency at which customers are adding extended warranty coverage when they purchase robots directly from us,” Angle said. “In addition, we have been pleased thus far by the overwhelmingly positive response from our small-scale pilots of new premium membership and care services.”