In the buildup to Christmas, JCPenney will feature JCP Live, a live-stream show that will offer shoppers insight on hot holiday items.
Each segment will feature influencer guests to highlight a host of products including kitchenware items such as Home Expressions 30-piece dinnerware, the PowerXL Vortex air fryer, and the Sharper Image s’mores maker.
Streaming on Facebook, YouTube, and jcp.com each Friday at 11 a.m. CST until Dec.18, each JCP Live segment is curated around a theme like health and wellness, family fun, top tech, and cozy comfort, and includes featured, on-sale merchandise discussed between the influencer and a JCPenney co-host.
Shoppers will be able to engage throughout the segment with comments and questions, and five audience members will win a JCPenney gift card. JCP Live shows will be recorded and archived on jcp.com and its social channels to allow viewers to watch past segments.