JCPenney has launched its Loom + Forge brand that includes a selection of tabletop products along with home decor items and various soft home collections.
Company officials said the new collection is designed to help consumers refresh their homes while also serving as the retailer’s latest effort to reestablish itself as a destination for home products.
“Following a big year of strategic investment in our home portfolio, we are excited to offer our customers even more choices to create a beautiful and comfortable home,” said Michelle Wlazlo, executive vice president and chief merchant for JCPenney.
The Loom + Forge tableware collection includes dinner plates, salad plates, cereal bowls, coffee mugs, a serving bowl and a serving tray. Other items include a wine chiller, napkin ring, a 3-piece cheese knife set and a 4-piece set of marble coasters.