Joanna Gaines Gives Magnolia Kitchenware a Makeover

    Joanna Gaines, Magnolia, Staub
    The Staub braiser is part the Magnolia kitchenware collection.

    Fans of Fixer Upper have seen Joanna and Chip Gaines remodel dozens of kitchens as part of the couple’s home refurbishment efforts.

    The Gaineses are now offering their loyal followers a host of kitchenware items as part of their Magnolia home products assortment.

    As first reported by SheKnows, the collection is focused on food preparation and food presentation products ranging from cookware and bakeware to kitchen tools, cutting boards and dinnerware. An assortment of linens is also included.


    The one kitchenware segment minimally represented is countertop electrics. In fact, the lone item with a plug is the Moccamaster Glass Jug Coffeemaker.

    The expansion of the Magnolia kitchenware line includes the addition of a handful of well known upscale brands including Le Creuset and Staub in cookware and Emile Henry in bakeware. Most of the collection is positioned under the Magnolia brand.

    Joanna Gaines told SheKnows that time spent in the kitchen goes beyond cooking and for her is about the meals and memories made.

    “The tools I use and have relied on for years are layered with story and tradition,” she said. “When I reach for a baking sheet or a casserole dish, it’s not only because they’re useful—but because of the memories they hold.”

    Recently, the Hearth & Hand from Magnolia collection available at Target was expanded to include a Crock-Pot 6-quart slow cooker, KitchenAid 5-quart Artisan stand mixer and a collection of holiday kitchen items that are individually priced at less than $30.