Jura, Inc. USA received a special Leo Award for “Best Fighting Spirit” at the first digital Jura Global Sales Conference, recognizing its achievement in increasing sales and building the brand in the midst of a global pandemic.
The Leo Awards presentation is a highlight of the Jura Global Sales Conference, which hosts company personnel from more than 50 countries, traditionally in Switzerland every three years. The theme of this year’s conference, “Embrace Digital Transformation,” spoke to both product and marketing innovation.
Roger Federer, tennis icon and Jura brand ambassador, announced the Leo Award winners at the globally streamed conference. The special “Best Fighting Spirit” Award was presented to the top two performing divisions of the company, which also included Jura Elektrogerate Vertriebs-GmbH Germany.
Hosted by Emanuel Probst, CEO of Jura, the conference included a JURA USA case study to share strategies for success.
“This is not our first LEO Award, but it may be the most memorable because it commemorates the way the entire USA team pulled together to reach our goals during this time of unprecedented change,” said David Shull, David Shull, executive vice president, Marketing and Communications, for Jura Inc.