Kathy Ireland Worldwide and 360 Cookware are joining forces through a strategic partnership whereby Ireland will help support the kitchenware brand’s continued growth.
Known for its designs and technology that allows for healthy vapor cooking said to heat food faster and at lower temperatures, 360 Cookware is said to lock in flavor and nutrients, eliminating the need for home cooks to add oils or fat.
“We believe Kathy Ireland Worldwide, Kathy personally, with the awesome support of culinary leader Chef André Carthen, will bring excitement, innovation and extraordinary talent to our products and customers,” said Bryan and Beth Hurley, owners and founders of 360 Cookware.
The Hurleys added that the partnership with Ireland will give their company an opportunity to continue its growth momentum as well as the opportunity to break into new markets and industries.
In addition to its line of cookware, the company’s assortment also includes a host of bakeware and flatware. Products are made in West Bend, Wisconsin.
Ireland has long been a fixture in the home goods business. Today, her brand is in categories including home office, home furniture, lighting, decorative accessories and outdoor furniture.