The iconic KitchenAid stand mixer remains a popular countertop appliance for home cooks and bakers and again this year has taken its place as a mainstay in retail holiday promotions.
In addition to its functionality and many attachments that allow consumers to complete a host of tasks from grinding meat to making fresh pasta, the stand mixer’s selection of colors also remains a major conversation point.
Now, for the first time, KitchenAid is sharing feedback from consumers on the most popular stand mixer colors. And the results may be surprising.
- Blue Velvet is the most popular stand mixer color, with 18 states voting for it as their favorite.
- Aqua Sky and Kyoto Glow rank the second and third most popular color in the U.S., respectively. Ten states prefer Aqua Sky while eight states voted for the brand’s 2020 color of the year, Kyoto Glow, a new vibrant green hue.
- Maryland respondents were equally torn between Kyoto Glow and Blue Velvet for most popular color, while Nebraska tied between Blue Velvet and Copper Pearl.
Consumers were also asked about their favorite baked goods, and those results may be less surprising. Apple pie and pumpkin pie topped the list with 21 states choosing apple pie and 10 states choosing pumpkin pie.
Baklava was the third most popular with nine states choosing the Middle Eastern pastry as its favorite baked goods.
The KitchenAid stand mixer survey of 5,000 Americans (100 per state) was conducted from October 6-19 by OnePoll.