Kohl’s Raises The Curtain On New Rewards Program


With the holiday shopping season on the horizon, Kohl’s is launching its new Rewards program. 

Shoppers who enroll will earn 5% Kohl’s Cash every day no matter when or how they choose to shop, get personalized deals and perks throughout the year along with a special birthday gift.

The new program has been piloted in 13 markets, with company officials noting that the program has been met with strong customer response. It replaces the current Yes2You Rewards Loyalty program.


“Kohl’s has always been synonymous with value and over the last decade, we’ve built one of retail’s leading loyalty programs, a critical element in delivering an outstanding experience for our customers,” said Greg Revelle, the retailer’s chief marketing officer. 

The new rewards program also features several updated elements including printing out a customer’s Kohl’s Rewards balance on the shopping receipt, digital reminders of available Kohl’s Cash coupons, and syncing Rewards balances across channels.

To learn more about the new rewards program, including details, terms and conditions, or to enroll today visit www.kohls.com/kohlsrewards.