Lenox Expands Brand Stable With Oneida Acquisition

    Oneida, Lenox
    Oneida's Rylan Flatware.
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    The winds of change at Lenox continue to blow as the company has acquired fellow tableware supplier Oneida.

    The deal brings together two of the tabletop industry’s venerable brands and adds to the Lenox product assortment a range of flatware, dinnerware and cutlery under the Oneida name.

    Acquiring Oneida is the second notable acquisition for Lenox in 2021. Just after the start of the year, the company purchased Hampton Forge and its roster of brands that include Hampton Forge, Hampton Forge Signature, Tomodachi by Hampton Forge, Skandi and Argent Orfèvres.

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    “All of these great brands have served as industry leaders in their respective categories, reaching a broad consumer base,” said Bob Burbank, CEO of Lenox Corporation.As one family, our products are sold to thousands of retailers including specialty and department stores, mass merchants, warehouse clubs and grocery stores across the U.S., Canada and international markets worldwide.”

    Burbank himself is part of the many recent changes seen at Lenox. In April, he was named CEO replacing Mads Ryder who stepped down after two years in the top spot at Lenox. 

    With more than 20 years in the world of consumer products, Burbank has held several senior leadership roles including CEO, senior vice president and global general manager at brands such as Burton, Cannondale, and G-Form Protection