Discount grocer Lidl US continues to expand its footprint in the eastern portion of the United States with plans to open several locations in New York on Long Island.
A report in Supermarket News said the retailer will open a location in East Meadow on July 29 and Patchogue on August 5. During the weekends prior to opening, Lidl will host farmer’s market pop-up outlets in each store’s parking lot to offer shoppers a chance to sample its line of fresh products.
The two new locations are converted Best Market stores, the regional grocery chain purchased by Lidl in 2018 as a way to expedite its entry into the New York Metropolitan area.
Lidl will continue to expand its presence in the northeast with future openings in Astoria, Queens, and Long Island locations in Oakdale, Lake Grove, Massapequa and Franklin Square.
Recently, Lidl released a study conducted by the University of North Carolina Kena-Flagler Business School that looked at the retailer’s impact on grocery prices in the Long Island market.
The study found that other retailers cut their prices by as much as 15% and that Lidl prices were about 45% lower than Trader Joe’s and more than 30% lower than other national retailers.
Additionally, the report indicated that following Lidl opening its Long Island locations, Aldi cut its prices by 15%, Walmart reduced prices 9% and Stop & Shop and King Kullen decreased prices an average of 5.3% and 3.8% respectively.
“Lidl’s competitive price-cutting effect is continuing to pressure other retailers to drop their prices,” said Katrijn Gielens, professor of marketing at UNC Kenan-Flagler, who led the independent study. “The data shows the effect is greater than Walmart’s entry in a new market reported by previous academic studies.”