Made In is expanding its kitchenware assortment beyond the stovetop with its forthcoming launch of a tableware assortment that will include dinnerware, flatware and glassware.
Announced in a company email blast under the headline “Crafting The Perfect Plate,” the new items will be unveiled on September 3.
According to Made In, its collection of plateware was influenced by company Co-Founder Jake Kalick’s 100-year family history in restaurant supply. That experience coupled with the company’s chef network shaped its collection of “hospitality-grade” tableware.
The dinnerware offers “elegant shapes and finishes, with the performance qualities and durability to withstand the rigors of the world’s finest hotels and restaurants, night after night,” the company wrote on its website. “We are thrilled to bring these pieces to the home cook for the very first time.”
Manufactured in Stoke-on-Trent, England, the unique clay composition of the dinnerware creates strong pieces with an eye-catching surface. Additionally, the plates come with a one-year chip warranty.
Made In cites its expertise in creating tableware items for restaurants and hotels where a chipped plate is a violation of health and safety codes since chips can contaminate food.
Along with the debut of the dinnerware in September, Made In will also offer Italian-made flatware that same month. In October, Italian-made red and white wine glasses will be introduced.
In recent years, Made In has built its brand in the consumer marketplace by advertising its cookware direct to consumers. The company also offers a selection of bakeware, cutlery and kitchen tools.