With an eye towards simplicity, Magic Bullet has launched Kitchen Express, touted as an all-in-one mini food processor and blender.
Entering the food preparation space for the first time, Magic Bullet’s new unit is touted as eliminating the need to have multiple appliances. The Kitchen Express is able to chop, mix, mince, slice, shred and blend.
“The popularity of home cooking is on the rise, and it’s partly due to the impact Gen Z is having on food trends and eating habits,” said Rich Krause, CEO of Capital Brands Distribution, the parent company of Magic Bullet. “Not only do 78% cook at home, but they also want healthier, more convenient options.”
The Magic Bullet Kitchen Express is equipped with a 250-watt motor base and two attachments, which easily transforms the product from a mini food processor to a personal blender. It’s dishwasher-safe components also make cleanup simple.
The unit includes a 3.5-cup work bowl, bowl lid with a feed chute and food pusher, a stacked chopping blade, a reversible slice & shred disc, a cross blade, two single serving cups, and a to-go lid.
Starting at $69.99, the Magic Bullet Kitchen Express will be available online at GetMagicBullet.com and Amazon starting September 8 and will roll out to select retailers nationwide.