Best known for its assortment of sustainable home organization products and systems, Neat Method recently debuted a collection of items in select Bloomingdale’s locations.
Currently available in 11 of the department store’s 33 locations, the new line is a combination of products designed specifically for Bloomingdale’s along with items in Neat Method’s everyday assortment, Marisa Hagmeyer, Neat Method’s co-founder told Kitchenware Today.
“Being at Bloomingdales is incredibly significant for us,” she said. “We love that we can bring our products to homes across the country through another channel and the Bloomingdale’s team has been absolutely lovely to work with. We love how closely our mission and core values align and couldn’t be more pleased that they are our first retail partner.”
The collection at Bloomingdale’s includes a range of baskets, drawer dividers, canisters, labels and turntables. Items are offered in a variety of colors and durable natural materials, from sustainable acacia wood to powder-coated metals.
Dan Leppo, executive vice president and general merchandise manager of Men’s and Home for Bloomingdale’s, said of the new home organization collection, “Our customers are looking for home organizing products that are aesthetically beautiful, and Neat Method delivers on that need.”
When launching the collection, Hagmeyer said Neat Method worked with Bloomingdale’s to develop in-store merchandising sets.
“We definitely provided the stores with our best practices in terms of organizing as well as visual merchandising recommendations to make sure the shopping experience is as easy for the customers as possible,” she said.
During the official launch of the Neat Method line, the company led a virtual kitchen organization workshop for Bloomingdale’s shoppers. The event highlighted organizational tips to create a space that is effective and sustainable.
Hagmeyer said that although there are no similar virtual programs scheduled as of this writing, it is something she would like to do more of in the future.
“They are a really fun way for us to educate anyone that is interested in getting a crash course on what we have learned over the past decade of making all sorts of homes neat,” she added.