Nespresso is launching an effort to revitalize a coffee-growing region along Congo’s Lake Kivu, which company officials said has the potential to be among the world’s top coffee regions.
Kahawa ya Congo is the first United States Department of Agriculture (USDA) certified organic coffee within Reviving Origins, Nespresso’s program established to have a meaningful impact on global farming communities where coffee growing is threatened.
With help from the coffee brand, farmers are overcoming conflict, environmental disasters and economic hardships and revitalizing their coffee farms to be more sustainable while bringing back to life some of the world’s rarest coffees.
“Working with farmers to help cultivate and nurture sustainable coffee farms has been the heart of our business for more than 30 years, with a goal to truly realize the transformative power of coffee and deliver the highest quality coffee to consumers across the globe,” said Alfonso Gonzalez Loeschen, CEO of Nespresso North America.
Through its Reviving Origins program, he said the company is inviting the Nespresso community to participate and see the direct impact of its actions that include donating trees in Puerto Rico, building wet mills in Uganda or providing technical training and access to agronomists.
“We’re proud of our program, the work and the long-term positive impact for farmers and their communities,” Gonzalez said.
In Congo, Nespresso is part of a collaborative model with Asili, the social business platform of ECI, TechnoServe and Olam (with Virunga Coffee Company). Together, they are working with farmers to provide state-of-the-art agricultural expertise, improve access to clean water and open new clinics to provide healthcare services for more than 80,000 people in coffee farming communities in eastern Congo by 2024.
“Through years of fighting and insecurity, Congolese families kept tending to their coffee fields, even after the market disappeared,” said Valéry Namuto, ECI field operations manager. “They kept toiling because they had hope in a brighter future for their families. This new partnership with Nespresso will help secure a meaningful livelihood for skilled Congolese farmers and bring world-class basic services like clean drinking water and affordable healthcare to their communities.”
Kahawa ya Congo is a rare USDA certified organic coffee that is smooth with nutty, cereal-like aromas. With milk, the aromas transform into a light, sweet and creamy cup full of biscuit notes, a hint of walnut and a silky texture. Every cup of coffee from Congo and all other Reviving Origins regions contributes to the equipment, training or resources farmers and their communities need to create a better future.