For more than a year Ninja has been focused on expanding its assortment of food preparation kitchen electrics and cookware.
Now, the company is focused on dessert with the launch of its Creami frozen treat maker. The countertop unit features six one-touch programs that provide several possibilities in one compact appliance. Priced at $199, the unit is said to allow consumers to enjoy a creamy creation in only a couple of steps: freeze, creamify and scoop.
Accompanying Creami at launch is Ninja’s “Summer in a Scoop” recipe book that features specially developed recipes inspired by consumers’ take on summertime.
“We’ve enjoyed crowdsourcing flavor ideas from ice cream lovers and summer enthusiasts alike,” said Katie Spurlock, Quality Food Scientist Manager for Ninja. “We hit the beach to gather what summer tastes like to fans, and each page in our “Summer in a Scoop” recipe book was inspired by what we heard.”