Nutribullet Enters Coffeemaker Segment

    The nutribullet Brew Choice Pod + Carafe.

    Nutribullet has long been known for its blender and juicer assortment. Now, the company is expanding into another popular category — coffee — with the launch of its new Brew Choice Pod + Cafe. 

    Touted as an all-in-one coffeemaker with a small footprint, the unit allows for both single-serve pods and drip brewing. It is equipped with brew sensing technology that automatically detects whether the user has inserted a pod or a filter with grounds. 

    The Brew Choice Pod + Carafe accommodates a full carafe and everything from a standard mug to a 7-inch travel cup, allowing users to choose their preferred brewing style, cup size and number, strength, and coffee brand and flavor, creating a fully customizable coffee experience.


    “We are excited to be launching into the coffee category,” said Justin Giouzepis, chief marketing officer at nutribullet. “Consumers’ coffee habits have rapidly changed over the past year and we’re proud to offer an innovative solution that meets the demands for making great coffee with increased flexibility and simplicity, all within a compact unit.”

    Additionally, the Brew Choice Pod + Carafe is designed with brew pause, anti-drip technology and a heat plate that keeps the carafe of coffee hot for up to two hours. It is also designed with dishwasher-safe components and accessories, such as a removable mug platform and reusable pod and grounds filter.

    The Brew Choice Pod + Carafe standard model will retail for $139.99 and is available at, Target stores, Best Buy stores,, and many other online retailers.