Nutribullet Launches Consumer Marketing Campaign

    Nutribullet
    The nutribullet Brew Choice Pod + Carafe.
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    Nutribullet has been long-known for its blender assortment that has helped consumers make a variety of healthy beverages at home.

    Now, following the recent introduction of its grain cooker and coffeemaker, the company has launched its Everything You’ve Always Wanted marketing campaign.

    The effort is designed to give nutribullet an opportunity to introduce consumers to its new kitchenware items. Everything You’ve Always Wanted showcases the new product categories the brand launched into this year including juicing, coffee, cooking, and food prep. With the goal of simplifying healthy living, the company also wants to encourage consumers to have some fun and make the kitchen more approachable and exciting.

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    “In today’s climate, we are all struggling to balance having the time to cook a delicious meal with ensuring we get the nutrition we need to be at our best,” said Justin Giouzepis, chief marketing officer at nutribullet. “Our new brand campaign lets consumers peek into our own kitchen at nutribullet and highlights a collection of products that they’ve always wanted.”

    The kitchen electrics supplier leveraged consumer insights to develop a simple campaign premise: give people exactly what they want, which is a whole new line of products from a brand that they know and trust. Among the featured products in the campaign are the Brew Choice Pod + Carafe and EveryGrain Cooker, both of which launched in the fall of 2021.

    Nutribullet selected Humanaut, an independent creative agency as their creative partner in this campaign along with Spool as its newly appointed PR agency and PRovoke Media’s 2021 fastest-growing agency globally. 

    Everything You’ve Always Wanted is running on national broadcast, cable, social, digital video, OTT, and CTV and features a series of advertisement spots ranging from 6 seconds to 30 seconds.