Oxo has launched its Chefs in Residence initiative, which the company billed as a collaborative series featuring three chefs who will provide tips to home chefs.
For the program’s first year, the kitchenware supplier has partnered with chef personalities Eden Grinshpan, Rick Martinez, and Kwame Onwuachi. Exclusive videos, recipes, content, and shoppable chef pages on oxo.com will launch in September and continue through the holiday season and beyond.
Three chefs will welcome consumers virtually into their kitchens to learn, share and be inspired. Using Oxo tools, the trio will share their kitchen tips and tricks, pulling back the curtain on their diverse culinary backgrounds and lifestyles.
“We’re thrilled to launch Chefs in Residence, a first of its kind program for Oxo,” said Larry Witt, president of Helen of Troy Housewares. “Chefs have been a large source of inspiration, information and product feedback throughout Oxo’s history, motivating us to consistently create better tools and gadgets that live up to the performance and durability demands of professional chefs and home cooks alike.”
Witt added that the Chefs in Residence program will serve as a platform for rising culinary stars to share their globally inspired cooking styles, passion for food, and in-depth cooking knowledge and experiences with the broader Oxo community.
About the chefs:
Eden Grinshpan is the host of Top Chef Canada and the author of Eating Out Loud: Bold Middle Eastern Flavors for All Day Every Day, released September 2020. A year later, she launched Log On & Eat with Eden Grinshpan on Cooking Channel. Grinshpan is the former co-owner and Executive Chef of DEZ, a contemporary Middle Eastern restaurant based in NYC in partnership with Esquared.
A graduate of Le Cordon Bleu in London, she has a “Grande Diplome” in Pastry and Cuisine and has completed the management program at The Institute of Culinary Education. Together with Samantha Schutz, Grinshpan created Eden Eats, a Cooking Channel show that explored
Eden, her husband, and two daughters split their time between NYC and Toronto.
Rick Martinez is a cook, writer and recipe developer with a deep love of Mexican culture and cuisine. Originally from Austin, Texas, he earned a Grand Diplôme focused on Classic Culinary Arts from the French Culinary Institute.
His cookbook, Mi Cocina, which will explore food from the seven regions of Mexico, publishes in spring of 2022. He is a regular contributor to the New York Times and hosts live, weekly cooking classes for Food Network Kitchens.
Martinez is the host of Sweet Heat on Food52 and was recently nominated for 2 IACP awards. His new show Pruébalo launched July 2021 on the Babish Culinary Universe YouTube. He was nominated for a prestigious James Beard award for his work at Bon Appetit in 2020.
Kwame Onwuachi is a James Beard Award-winning chef and author of the critically acclaimed memoir Notes From a Young Black Chef, which is currently being turned into a feature film by A24. Onwuachi has been named one of Food & Wine’s Best New Chefs, Esquire’s 2019 Chef of the Year, and named a 30 Under 30 honoree by both Zagat and Forbes.
He was born raised in the Bronx, Nigeria and Louisiana and trained at the Culinary Institute of America in New York City and opened five restaurants before turning 30.
Most recently, Onwuachi appeared as a judge on season 18 of Top Chef. He also serves as Food & Wine’s executive producer collaborating on brand moments and events, including the Food & Wine Classic in Aspen and “The Family Reunion presented by Kwame Onwuachi,” a multi-day event celebrating diversity in the hospitality community.