PUR Unveils Effort To Address Water Quality Issues


    The PUR brand has long been associated with providing consumers with water filtration solutions for use in the home.

    Now, its parent company Helen of Troy is launching PUR Community, an initiative from its Health & Home division designed to help municipalities experiencing water quality issues with immediate and cost-effective point-of-use filtration solutions. 

    By offering a range of products and resources aimed at improving Americans’ access to safer drinking water, this initiative is tailored to address the unique challenges faced by communities across the country.


    “With an aging water infrastructure system, more and more communities across the country are experiencing water contamination issues,” said Mike Mitchell, director of Advanced Technologies of the Health and Home division at Helen of Troy. “Additionally, proposed legislation, such as revisions to the Lead and Copper Rule, present an urgent need for interim solutions and each community requires a unique approach.”

    PUR Community extends on the PUR brand’s experience supporting communities that have been impacted by elevated levels of lead in the water. In the past seven years, PUR has distributed over half a million point-of-use water filtration systems and replacement filters to help residents in affected cities through municipality partnerships and donations.

    PUR Community will help municipalities design water quality programs across four key components:

    Consultation: Every community is unique. PUR Community will work with municipalities and associated partners to help find solutions that fit the local needs and requirements.

    Product: PUR Pitchers and Faucet Filtration Systems undergo rigorous testing, both internally and by independent third parties to meet the standards of the Water Quality Association (WQA) and NSF International. PUR products are certified to reduce more contaminants than any other brand and are frequently retested to meet the stringent standards.

    Distribution: PUR’s dedicated inventory and robust distribution network allows for quick support to address both short-term needs and large-scale requests.

    Resources: PUR superior filtration technology is supported with a range of educational materials developed to ensure proper installation and compliance.