Succeeding Mike George, the company beginning on August 1 will start a two-month transition period during which Rawlinson II will serve as president and CEO-elect.
“David brings an impressive track record of success, most recently with two storied brands, Nielsen and Grainger. His knowledge of global e-commerce, understanding of consumer trends and focus on mission and culture as a purpose-driven leader make him a natural fit for Qurate Retail,” said Greg Maffei, Qurate Retail Executive Chairman.
“The world of shopping has been forever changed by the pandemic and (Qurate’s) brands have the international scale, customer affinity, and expertise in driving and meeting demand across multiple platforms to define the future of experiential retail,” said Rawlinson II. “QVC and HSN pioneered home shopping and are now set to define a new world of seamless shopping.”
Prior to joining NielsenIQ as CEO, Rawlinson II was president of Grainger Global Online, where he led the fastest growth, a stand-alone division of W.W. Grainger, Inc., a Fortune 500 Company, and under his leadership, the business grew double digits every year and won multiple national awards for workplace culture.
He also served a Presidential appointment as a White House Fellow and held various appointed positions in both the Bush and Obama administrations. In the Obama Administration, he was a Senior Advisor for Economic Policy with the White House National Economic Council.