As QVC and HSN bring back The Big Find, the sister home shopping retailers are expanding the competition this year to include home décor, home innovation, electronics and culinary including food to the eligible category list.
The competition, an international search to discover the next big brand or unique product, featured several categories including apparel, jewelry, accessories, footwear and beauty.
“Our business has always been rooted in discovering and nurturing authentic, emerging brands, and our customers have really enjoyed getting to know the many inspiring entrepreneurs and products we discovered through last year’s Big Find,” said Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US.
The Big Find pitch panel experience has been reimagined as an entirely virtual event to allow for safe and convenient engagement between vendors and QVC and HSN judges.
The first step in the process of discovery is for entrepreneurs and inventors to complete an application that includes a video submission on their product or product lines through August 19.
Selected candidates will be invited to pitch their products virtually in September via videoconference to the judges. The panel will consist of merchandising executives, program hosts and brand founders from established QVC and HSN brands.
The judges will interview candidates to learn more about their brand story, background on the product or invention and what makes the product interesting or relevant.
If an entrepreneur or vendor is identified as a ‘Big Ticket’ recipient, she or he will be invited to continue the product discovery process, which includes meetings with merchandising teams and a quality assurance process before the brand is chosen to launch on-air and on-line across all platforms.
In 2019, entrepreneurs representing apparel, jewelry, accessories, footwear and beauty applied for The Big Find.
Expansion into the four new categories is due, in part, to extraordinary growth in these categories. Shoppers’ buying habits shifted during the past several months of restricted activities and products in the category of ‘home essentials’ including home office, food & storage, tech resources and beautification of home have become shoppers’ primary interest.
Last year’s inaugural Big Find nationwide search brought in more than 650 entries from 43 states, the District of Columbia, and 12 countries including Australia, Canada, Germany, India, South Africa, Switzerland and the United Kingdom,.