QVC and HSN have launched a streaming service on Comcast’s X1 and Xfinity Flex as the first video shopping app on either platform.
While viewers are currently able to learn about products and watch original content on the app, QVC and HSN also plan to make their streaming service shoppable by early 2022. This will enable viewers to sign into their accounts and complete purchases within the same experience.
Through the QVC and HSN Streaming Service, X1 and Flex customers will have access to QVC and HSN’s six linear channels (including QVC and HSN at launch and QVC2, QVC3, QVC Now, and HSN2 shortly thereafter), along with an extensive catalog of video-on-demand and original programming designed specifically for streaming.
Shows will include “Travel, Cook, Repeat with Curtis Stone,” “One on Wine” with QVC foodie/host Mary DeAngelis and “Mally Makes It Better” featuring make-up maven Mally Roncal.
“Our QVC and HSN Streaming Service is our most convenient, robust livestream shopping experience, with virtually all of our programming in one package that’s easy to peruse to discover great finds,” said David Apostolico, senior vice president, Platform Strategy, Development & Distribution for Qurate Retail Group.
X1 and Flex customers can access the streaming service by saying “QVC HSN Streaming Service app” into their Xfinity Voice Remote or find it within the app section of either platform.
To raise awareness of the streaming app more broadly among Comcast users, QVC and HSN’s linear channels are promoting the app, and QVC and HSN videos may have editorial opportunities to appear in Comcast video-on-demand collections.
The launch marks another step in QVC and HSN’s strategic initiative to continue expanding the reach of its curated video commerce experiences on new media and digital commerce platforms.