QVC/HSN To Launch 90 ‘Big Find’ Brands

QVC, HSN, Big Find
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QVC and HSN will introduce more than 90 emerging brands across a host of product categories, including culinary, as part of its The Big Find initiative.

The new brands will be seen on the networks throughout 2021. Two-thirds of the winners have self-identified as either women-owned or minority-owned, reflecting the commitment of both networks to developing a diverse and inclusive vendor community.   

In March, 23 brands are scheduled to launch, which includes three culinary brands Pacific Northwest Cookie Company, Curly Girlz Candy and Pure Food by Estee; and Go Hang It! and The Strappee in the home innovations category. 

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Responding to the increased demand from consumers in categories such as home decor, food and electronics during the COVID-19 pandemic, judges looked for products to address customers’ shifting needs as well as great storytellers who are authentic and passionate about their brand. 

Additional Big Find brands will launch throughout the second quarter and the remainder of 2021.

“Each of these entrepreneurs has moved us with their remarkable personal stories and innovative products,” said Mary Campbell, chief merchandising officer, Qurate Retail Group, and Chief Commerce Officer, QVC US. “We’re excited to give these emerging businesses a national stage to share their stories across multiple platforms.”

The 2020 Big Find search commenced in July and received more than 2,400 entries from more than 60 countries. The search expanded to include four new categories – home décor, home innovations, electronics, and culinary (including food and kitchen). The five 2019 categories were also included: apparel, jewelry, accessories, footwear, and beauty.