Gordon Ramsay and cookware supplier HexClad have agreed to a partnership whereby the celebrity chef will serve as a brand ambassador and play a role in product development and branding.
A Michelin-star chef, Ramsay stars in several cooking television shows such as Hell’s Kitchen, Gordon Ramsay: Uncharted, and MasterChef Junior. He currently operates 43 restaurants worldwide.
“HexClad’s intriguing look and design, and its hybrid technology caught my eye about a year ago,” said Ramsay. “I use the pans at home, and the combination of stainless steel and non-stick functionality is amazing. It’s highly versatile and cooks exceptionally well.”
Danny Winer, co-founder and CEO of HexClad, added, “With Gordon’s culinary genius and global reach we’re excited to introduce our innovative hybrid concept to the world.”
Since its launch in 2017, HexClad has sold more than 1 million units of its patented hybrid cookware in North America. Now with Ramsay in the fold, the brand is strategically and aggressively expanding into new territories, including the United Kingdom, Europe, Australia and several other countries in 2021.
HexClad’s hybrid technology produces a unique stainless steel and non-stick product. The distinctive and patented laser-etched hexagon pattern is appealing, durable and high-performing, fit for chefs of any level.
The product line currently includes pans, pots, woks and griddles in various sizes and combined sets with prices ranging from $99 to $998. Developed to last a lifetime, HexClad is metal utensil safe, oven safe, dishwasher safe and PFOA-free.