The pre-Thanksgiving period has seen retailers gear up and give consumers a host of deals under the banner of “Black Friday Sales.”
But the remainder of the holiday shopping season could see even bigger sales, according to a recent report from RetailMeNot.
What Can Shoppers Expect This Year?
- This year will bring an extended time frame of savings opportunities. RetailMeNot still expects to see strong Black Friday and Cyber Monday offers of years past, some of which have already started rolling out at big-box retailers.
- 61% of retailers plan to offer more holiday discounts than usual because of the nation’s economic challenges.
- RetailMeNot historical data shows that the best deals will be in the categories of electronics, smart home devices, small appliances, video game consoles and apparel.
How Are Consumers Shopping Over Black Friday and Cyber Monday This Year?
- 88% of consumers say they will not shop the traditional in-store doorbuster deals this year, and Black Friday and Cyber Monday shopping will occur mostly online.
- Fewer Americans will be shopping over the long weekend of sales this year. Nearly seven in ten (68%) will be shopping over Black Friday Weekend this year, compared to nearly four in five (78%) in 2019. However, the consumer spend is up this year ($766) compared to last year ($738) between the days of Black Friday and Cyber Monday.
- Among those planning to shop during this timeframe, fewer will shop on Black Friday this year (60%) compared to last year (73%). A similar amount will shop on Cyber Monday as in 2019 (64% vs. 63%).
RetailMeNot’s Shopping & Trends Expert, Sara Skirboll, advises consumers to start shopping now. “With the anticipated delays, you don’t want to put yourself in a situation where a gift doesn’t arrive on time or where you’re paying huge fees for rush shipping. Many stores already have discounted prices and holiday sales which is an added incentive to start shopping asap,” said Sara Skirboll shopping & trends expert for RetailMeNot. “Plus, it’s smart to shop earlier based on what we anticipate happening with inventory issues on popular electronics and toys.”
Black Friday and Cyber Monday Shopping Tips From Skirboll:
- Take Advantage of Retailers Offering “Buy Online Pick Up in Store.” Most retailers will continue to offer buy online, pickup in-store (53%) or, return in-store (56%) during the holiday season this year. Curbside pickup has also grown considerably during this pandemic. According to RetailMeNot research, 52% of retailers say they plan to deploy curbside pickup for holiday shoppers this year.
- Install the RetailMeNot Deal Finder Browser Extension. Download the free browser extension Deal Finder to help save time and money when shopping online. Deal Finder automatically applies coupon codes and cashback offers right at checkout. All you have to do is download the Deal Finder extension to your browser one time, and after that, every time you shop on that same browser and get ready to check out on an order you are placing, Deal Finder will run any available coupons pre-purchase to get you the best savings possible. The savings are then automatically applied right at check out.
- Check Carrier Deadlines. The major shipping carriers have already holiday cutoff dates, so you know the last day you can order and receive your gifts on time.
- Compare Prices on BlackFriday.com: Before you start shopping, check out weekly ads on BlackFriday.com where you’ll find all the best Black Friday deals before they go live. This is a great resource to do research and price compare before you make any purchases.