The licenses with ViacomCBS allows Robinson to create a range of new clips in a variety of set options. Initially, the assortment will be available in department stores, specialty stores, mass retailers, supermarkets and gift shops.
“We are excited about this new partnership and believe it is a perfect match for both companies,” said Ross Patterson, president of Robinson Home Products. “The Nickelodeon characters bring excitement and freshness to our fine product line and offer exciting new purchasing options for our customers, especially those who have young families.”
There are 17 new Nickelodeon Chip Clip items:
- SpongeBob SquarePants, which has reigned as the number-one kids’ animated series on TV for the past 17 years, inspires a line with a variety of choices (sets of square, traditional, biting, and character clips, along with a “hub” clip set) with characters from the animated show.
- A YouTube personality, singer, dancer, entrepreneur, social media influencer with more than 38 million social followers, JoJo Siwa also inspired a line that includes herself and her dog, BowBow, with pink and pearly bows and unicorn-themed clips.
- PAW Patrol Chip Clips includes many options with characters from the #1 preschool TV show (character badge clips, 2-sided character/shield clips, “peeking” clips, showing characters peeking over the bag or paper, clips featuring characters riding in vehicles, and a “hub” clip set that includes 7 character clips attached to a central hub for ease of access and organization).
All clips from Robinson Home have magnetic backing for convenience and retail in a range from $4.99 to $9.99.